Project: Social Marketing Study to Increase Food Stamp Participation Among the Elderly
Award Year: 2000
Amount of award, fiscal 2000: $159,927.00
Institution: Health Systems Research, Inc.
Principal Investigator: Vivian Gabor
Status: Completed
Detailed Objective: This project utilizes social marketing research methods for the development of a food stamp outreach program tailored to the elderly. After conducting 15 focus groups drawn from three ethnic groups, the project will construct an outreach marketing plan and a set of outreach materials. The project will include both English speaking and non-English speaking focus groups made up of low-income elderly. The project is designed to provide input to the Food Stamp Program about how the program can better reach eligible nonparticipating elderly.
Topic: Elderly, SNAP/Food Stamp Program
Gabor, V., S. Williams, H. Bellamy, and B. Hardison. Seniors' Views of the Food Stamp Program and Ways To Improve Participation--Focus Group Findings in Washington State: Final Report, E-FAN-02-012, USDA, ERS, June 2002.