| Project: Social Marketing Study to Increase Food Stamp Participation Among the Elderly |
| Award Year: 2000 |
| Amount of award, fiscal 2000: $159,927.00 |
| Institution: Health Systems Research, Inc. |
| Principal Investigator: Vivian Gabor |
| Status: Completed |
| Detailed Objective: This project utilizes social marketing research methods for the development of
a food stamp outreach program tailored to the elderly. After conducting 15 focus
groups drawn from three ethnic groups, the project will construct an outreach
marketing plan and a set of outreach materials. The project will include both
English speaking and non-English speaking focus groups made up of low-income elderly.
The project is designed to provide input to the Food Stamp Program about how the
program can better reach eligible nonparticipating elderly. |
| Topic: Elderly, SNAP/Food Stamp Program |
Output:
Gabor, V., S. Williams, H. Bellamy, and B. Hardison. Seniors' Views of the Food Stamp Program and Ways To Improve Participation--Focus Group Findings in Washington State: Final Report, E-FAN-02-012, USDA, ERS, June 2002. |