Project: Household Demand for Fruits and Vegetables: An Analysis of Homescan Data
Award Year: 2002
Amount of award, fiscal 2002: $25,000.00
Institution: University of Tennessee
Principal Investigator: Steven Yen
Status: Completed
Detailed Objective: This study will evaluate the effectiveness of promoting the consumption of fruits and vegetables through price subsidies or other economic incentives, this study will estimate household demands for fruits and vegetables. Americans are not consuming the recommended amounts of produce, especially nutrient-dense vegetables. To identify effective marketing and promotional strategies for increasing consumption, it is important to understand various characteristics of the demand for these items. What are the price and income elasticities of demand for fruits and vegetables? Do the elasticities vary by the nutritional content and product form? Do they vary by household characteristics such as household income and racial/ethnic profiles? The project will use econometric techniques to estimate sets of demand elasticities for fruits and vegetables, using household food-purchase data contained in the Homescan data which include perishable products. Estimated demand elasticities will be used to evaluate the effectiveness of alternative strategies for promoting consumption of fruits and vegetables.
Topic: Food Prices and Demand
Chen, Z., and S. Yen. "On Bias Correction in the Multivariate Sample-Selection Model," Applied Economics, Vol. 37, No. 21, December 2005.