| Project: Long-Run Effects of Incentivizing Fruit and Vegetable Consumption |
| Award Year: 2011 |
| Amount of award, fiscal 2011: $155,000.00 |
| Institution: Utah State University, Logan, UT |
| Principal Investigator: Gregory Madden |
| Status: Ongoing |
| Detailed Objective: This study uses a randomized controlled design to examine the long term effects of a school-based program that encourages consumption of fruit and vegetables. This program, called the Food Dudes Program, works by creating a social and learning environment supportive of fruit and vegetable consumption for elementary school children. The first year of the program looks at student consumption when the incentives are in place in 6 Utah elementary schools. This study will (1) examine the effect of the Food Dudes program a year after its implementation to see if the program has longer-lasting effects on food choice, and (2) examine whether teacher fidelity to the implementation of the program has any effect outcomes. The study will measure long-term effects in students' vegetable consumption, waist circumference, BMI, and skin carotenoid. Teacher fidelity will be self-assessed. |
| Topic: Behavioral Economics, Child Nutrition, Dietary Intake and Quality, School Lunch and Breakfast |