| Project: Using Positive Deviance Principles to Identify Best Practices of Choice Architecture and Build Research Capacity with School Food Authorities |
| Award Year: 2010 |
| Amount of award, fiscal 2010: $30,000.00 |
| Institution: Oklahoma State University |
| Principal Investigator: Deana Hildebrand |
| Status: Ongoing |
| Detailed Objective: This project will draw on behavioral economics theories to identify affordable, acceptable, and sustainable choice-architecture-based strategies to increase fruit and vegetable consumption among middle school students. It will gather information on current relevant practices in Oklahoma middle schools; compile an inventory of successful choice-architecture-based methods of improving food choices; and conduct a statewide forum with school foodservice professionals to introduce them to the use of choice architecture in school cafeteria settings and establish a network of school foodservice staff interested in testing choice-architecture-based innovations in school cafeterias. |
| Topic: Behavioral Economics, Child Nutrition, School Lunch and Breakfast |